The 42 MTRX
focusing on proof of Business
The MTRX framework is designed to guide startups and innovators through structured phases of growth, focusing on customer-centric innovation.
The 42 MTRX framework
The MTRX framework is aimed at helping startups navigate the complexities of building a sustainable business. It emphasizes leadership, strategic planning, and customer-focused development.
PHASE 1
Customer Discovery
This phase focuses on understanding customer needs and market conditions.
STEP 2
Customer Validation
The goal is to validate the business model and ensure that the product meets market needs.
STEP 3
Customer Creation
This phase builds on initial sales success to create end-user demand and drive it into the sales channel.
STEP 4
Company Building
The final phase focuses on scaling the company by building a sustainable organisational structure.
Deliverables include:
Creating a pitch deck covering market size, top competitors, and unique selling propositions (USPs). Additionally, organizations are encouraged to develop a 90-day roadmap.
Key activities include:
- Market Research Questions
- Competitive Analysis
- Customer Interviews
- Target Market Questions
ensuring sustainable growth
The MTRX framework is aimed at helping startups navigate the complexities of building a sustainable business. It emphasizes leadership, strategic planning, and customer-focused development. This focus ensures that leaders are equipped to drive their startups towards sustainable growth and adaptability.
Leadership Focus
Leadership is a critical component throughout the MTRX process. Founders are guided through various aspects of leadership, including prioritization, team building, and execution.
The PULSE
The PULSE is a bi-weekly session designed to ensure alignment, transparency, and focus between startups and corporate partners. It encourages continuous feedback and iterative improvement.
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WHY CHOOSE YB INSPIRE?
The MTRX framework provides a comprehensive, structured approach to organizational growth acceleration, emphasizing customer discovery, validation, creation, and company building. It aims to derisk innovation projects, inspire actionable insights, and accelerate business development. The MTRX is created for startups, scaleups, investors, the experts and stakeholders within the companies to ensure the impact. We are not focusing on Proof of Concept, but Proof of Business.
